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Swedish Toothpaste Makers Ditch Titanium Dioxide

Swedish Toothpaste Manufacturers to Remove Titanium Dioxide from Children’s Toothpaste


    • Titanium dioxide is a white pigment used in many products, including toothpaste, sunscreen, and food.
    • It has been linked to cancer in some studies, but the European Food Safety Authority (EFSA) has concluded that it is safe to use in food.

Decision to Remove Titanium Dioxide

    • Swedish toothpaste manufacturers are removing titanium dioxide from their children’s toothpaste out of an abundance of caution.
    • The move follows a study by the Swedish consumer magazine Råd & Rön, which found that four children’s toothpastes contained titanium dioxide.

Affected Brands

    • The affected brands are Humble Kids Strawberry, Sensodyne Bamset toothpaste, Flux toothpaste 6+ sweetmint, and Apoteket children’s toothpaste.
    • The manufacturers have said that they will phase out titanium dioxide from their products by 2023 or 2024.

Importance of Consumer Awareness

    • It is important for parents to be aware of the ingredients in the products they buy for their children.
    • They should read the labels carefully and avoid products that contain titanium dioxide.


    • The European Commission has asked the scientific committee SCCS to re-examine the safety of titanium dioxide.
    • In the meantime, Swedish toothpaste manufacturers have decided to remove it from their children’s toothpastes.
    • This move is a reminder that we should all be aware of the potential risks of the products we use.
    • We should make informed choices about the products we buy for ourselves and our families.
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